Editor’s Note: Since the reform and opening-up, China has undergone profound transformations, with foreign multinational companies playing a key role. As important participants, they have provided indispensable momentum for China’s journey toward high-quality development. Meanwhile, the global expansion of Chinese multinational enterprises has brought new energy to the nation’s growth. This year marks the 75th anniversary of the founding of the People’s Republic of China, we are launching the special coverage "Multinationals on China" to review the course of China’s high-level opening-up.

In an interview with SFC, Richard Webster, Partner and Head of Global Consumer Products at Bain amp; Company, expressed strong optimism about the future of China's consumer market. Despite recent challenges like increased competition and slowing demand, Webster emphasized that China continues to see growth in consumer volumes, reflecting the resilience of the market.

Webster also highlighted the growing trend of Chinese consumer goods companies expanding internationally. As these companies seek to tap into global opportunities, they bring innovative products and services to new markets, solidifying China's position as a global leader in the consumer sector.

策划:于晓娜

监制:施诗

制作:蔡于恬

新媒体统筹:丁青云 曾婷芳 赖禧 黄达迅

海外运营监制: 黄燕淑

海外运营内容统筹: 黄子豪

海外运营编辑:庄欢 吴婉婕 龙李华 张伟韬

出品:南方财经全媒体集团